Deepfake Deception: A.I. Makes Falsifying Reality Easier Than Ever

A.I. makes it easier and cheaper to make deepfakes.
Joe Rogan’s endorsement of a coffee brand that boosts libido in men is not out of character.

Some viewers, including Dr. Huberman were shocked when they saw a TikTok video showing Mr. Rogan with his guest Andrew Huberman hawking coffee.

\”Yep that’s fake,\” Dr. Huberman wrote on Twitter after seeing the ad, in which he appears to praise the coffee’s testosterone-boosting potential, even though he never did.