Explore the Advances in 2023 Weather Forecasting – Hyper-Relevant and Beyond

The growth of weather-related technology will continue to fuel forecasting trends in 2023

In the last two decades, the science of meteorology made great strides thanks to several factors: better computing power; improved modeling of data; increased observational data from devices in your hands to satellites orbiting the earth; and advanced applications of data science. Providing an accurate forecast of three to four days in advance was considered novel only a few decades ago. A five-day weather forecast is now accurate 80 percent of time. The majority of weather experts predict even greater accuracy by 2030, with the use of artificial intelligence in numerical weather predictions. Here are some other forecasting trends that will be important to monitor in 2023, beyond the improvement of accuracy.

Hyper-relevant Forecasting

Weather intelligence, like other analytics, is tailored to each individual or organization. Businesses can identify the risks that are most important to their operation, like wind gusts and lightning, or heavy rains and ice accumulation. They will then receive alerts when these thresholds are reached. Hyper-relevant forecasting has become more popular in other sectors. It is increasingly used by utilities, municipalities, and other infrastructure decision-makers. By combining weather data and purchasing trends with consumer demand data, a grocery chain discovered that even small changes in temperature could have a big impact on what people purchase. This impact was modeled and inventory managed accordingly. The store increased its revenue. Even sports teams use hyper-relevant forecasting to make decisions on everything from stadium operations, food and beverage choices and strategic game play.