The Potential of Generative Artificial Intelligence for Creative Work

How Generative AI is Changing the Creative Work

The use of AI-based models in business could have a profound impact on the creation and marketing of content. They will also have a significant impact on software, design, entertainment and interpersonal communication. These models can produce text and graphics: blog posts and code, as well as poetry and artwork. The software uses machine learning models that are complex to predict words and images based on word sequences or previous images. These tools are complex and require companies to fully understand their functionality.

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AI tools, such as GPT-3, DALL-E, may become standard in the future for providing first drafts of email, articles, blogs, reports, presentations, videos and more.